Vampire Movies & Books | Daybreakers Opens CaptureHumans.com Viral Marketing Site

Daybreakers Opens CaptureHumans.com Viral Marketing Site

Daybreakers Bromley Marks Blood BankDecember 15th, 2009 – With less than a month to go, the promotional efforts for Lions Gate’s highly anticipated vampire film, Daybreakers, is beginning to pick up. In the vein of the Daybreaker Twitter account opened last month, a new web site called CaptureHumans.com has been launched with details on how the process of our evolution into vampires will take place.

Just as the Twitter updates, which followed the in-character experiences of a human who encountered vampires for the first time, made use of a major social networking site to spread the word about the film’s storyline; the new Capture Humans web site makes use of Facebook as an effective viral marketing tool.

Capture Humans is presented as a landing page for the movie’s Bromley Marks Bank, a blood bank that capitalizes on the shortage of human blood supply in 2019. When you visit the site, you and your friends can become the people who are among the original vampires after you connect it to your Facebook profile. The process of becoming a vampire will then be explained to you. A few tips for capturing humans, in a way that conveniently serves the Bromley Marks bank well, are also detailed on the front page.

Daybreakers opens on January 8th, 2010. See our previous news items about the movie for details.

Help us share this article:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Reddit
  • StumbleUpon
  • Technorati
  • Twitter
  • Yahoo! Buzz

Filed Under DAYBREAKERS | Leave a Comment

Tagged With , , , , , , , ,

Comments

Leave a Reply